“It’s imperative to put our talents to good use—and not to contribute to more meaningless shit out in the world.”

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This just chirped over twitter from the CEO of UK branding agency Wolff Olins. These guys are the same ones who drove the RED Campaign (very cool) and scored the contract to design this summer’s Olympics logo.

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These words got me thinkin’. Mister CEO (Karl Heiselman) went on to say that as a firm they are all about branding first and foremost. Yet at its purest form Wolff Olins’ identity is shaped by standing behind socially responsible projects that they “encourage” their clients to commit to if they sign on with them.

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In other words, they’ll think twice before taking on a client if they don’t agree to stomp a footprint into the world which makes a “relevant social impact.”

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Whoa. Now that’s inspiring. You’re toying with the purse strings now W.O.; We like how you roll. .

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This message resonates here at In Our Shoes and should be with anyone caught in the act of doing in this life.

Do what you love, we’re told at a young age. Follow your dreams, we tell our children.

I do it everyday when I run home to bring you the latest scoop from women’s events or scribing up interviews and tips to share. My writing is at my core. Still I don’t write for the sake of writing. I write to inspire change in women, hard working women who are strung out on juggling all of the balls thrown at them day in and day out.

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So yes do what you love, but while making a small dent and becoming ”a force for improvement” in this world.

Why thank you Wolff Olins for tweeting us that message at week’s end. I’m quite sure that if a parenting magazine landed your interview, you would have added that it all starts with moms and mums shaping the world in the first place.

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